Hello! 

I’ve been a little obsessed with beauty stuff for as long as I can remember. Not in a “10-step routine every night” kind of way (okay, sometimes it is that way), but more like I just really love noticing things. How fabric falls a certain way, why one color next to another just works, that kind of thing. I spent years buried in fashion and textiles before life randomly took a turn and I ended up in Italy for a while, which honestly changed how I think about beauty altogether. Slower, less about perfection, more about just… enjoying it.

Somewhere in that journey, I became a Master Esthetician and a certified lash expert too, so skincare stopped being just a hobby and turned into something I actually know a thing or two about. And growing up with kimchi on the table and a skincare routine that started before I could reach the bathroom mirror on my own, K-beauty isn’t a trend to me, it’s just how I was raised. I’m happy to share what actually works (and what’s just marketing).

These days this is just where I put all of it, skincare that makes sense, little life habits, places I’ve been, food I love. I’m not trying to be an expert here, just someone who’s curious and likes sharing what she finds. Hope you find something here you like.

– JoJo